Most people haven’t heard of the term industrial marketing, or don’t know what it means. Every day we see plenty of consumer marketing. Industrial marketing, on the other hand, is business to business marketing. To put it simply, it is a way of marketing to businesses, rather than marketing to consumers. Read on to learn more about this unique kind of marketing.
In many ways, industrial marketing is done by the usual types of marketing methods. It is a form of marketing that can employ typical marketing methods such as emails, printed flyers and online ads like banners. There are, of course, also methods that are unique only to industrial marketing and not typically found in consumer marketing. One type of industrial marketing would be marketing at trade shows where people of a particular industry will go to attend.
You may be wondering what type of products are seen being advertised in industrial marketing. A great example of this would be raw materials or parts meant to be used on an equipment or products. The raw products are supposed to be used in the manufacturing process of the business targeted by the industrial marketing tactics.
To help people understand the concept of industrial marketing easily, it helps to think how businesses are in some ways customers of other businesses. For example, a restaurant that needs to hire a supplier in order to buy raw materials, such as herbs. One other example that many of us would understand is an office that has hired the services of a cleaning company in order to delegate the task of cleaning the office space to this company.
Then, imagine if you were in charge of or working in the marketing section of the herb supplier or the cleaning business, you would naturally want to target businesses who would end up paying for or buying your products.
This is the work that industrial marketing will accomplish.
The role played by industrial marketing is not very different from that of consumer marketing. This role involves ramping up sales by luring in new customers or getting existing customers to pay more for your products or services. Raising awareness about your company’s brand is also part and parcel of this role.
Any firm who wants to market its product or service would do well to research their competitors in their industry. While conducting research, it is also important for your company to find out who your target market is. Would your target audience be restaurants or any other types of businesses that work with food requiring the raw supplies you sell? Or maybe that type of businesses you are looking for are those that will hire you for their graphic needs.
The world of industrial marketing requires a high level of professionalism. Hard work and a great skill set will, however, set you apart from many of the competition. For more info, go here.